Help support Yvonne Venegas’ latest project, INEDITO, a photo book about a Mexican pop phenomenon.
In 2006 I was invited by Mauricio Maille, visual arts director of the Televisa Foundation to make an artist project on soap operas that are produced by the Multinational Mexican media corporation Televisa. For a long time I had been investigating ways of how to represent fragility of people in situations where they worked to control their image and therefore, Televisa seemed to be the ideal place to continue that research. We were introduced to soap opera producer Pedro Damian, who took an interest in our project and at that time was recording the last months of his telenovela called REBELDE.
The story took place in an upper-class private school in Mexico City called Elite Way School, and it was about the love stories, dreams and ideals of its students. One of the main parts of the story was the formation of a band called RBD, comprised of the 6 main characters of the soap opera, they also formed the band in the real world. Pedro gave us full access to photograph the filming of the telenovela as well as to join the band on their tour in the US.
In the words of Pedro Damian, “The group started as a fiction on the show and then it became real life. Now the real life has surpassed the fiction. When they decided to make a record on the show, they had already sold three million records in the real world.”
The intersection between fiction and reality was the secret formula that created the phenomenon sometimes known as “rebeldemania”, where fans went to the RBD concerts not only to listen to their favorite band, but also to participate by dressing in the uniform of the Elite Way School, from the telenovela.
For the pictures I took during the filming of the soap, the actors were very generous with me. They received my camera as a visitor who did not need special treatment or attention, as they used to give the official cameras. They gave me their moments of fatigue, thoughtfulness, emotional, sometimes of boredom.
This series is now my book called INEDITO which means ‘unpublished,’ since the work has been archived now for 6 years, but also, it means that the images and situations have not been manipulated, as official images might be.
I am asking for money to do the design, scanning of negatives, pre-press, printing and distribution of the book; the book will contain 83 color photographs.
I am preparing my first solo exhibition in a museum in Mexico City, Museo de Arte Carrillo Gil, where some of the images of INEDITO will be shown for the first time!
WITH YOUR HELP, the advance copies of the book according to our schedule, will be present in the opening of the show in September 2012.
So support this project! Wether by backing the project and receiving one or many of the great rewards, or sending this link to as many contacts on your list as you may think of! THANK YOU IN ADANCE!